Sales begin in Rome on 5 January.

The post-Christmas sales season begins in Rome and throughout Lazio on 5 January, running until 15 February.

The prices on items for sale must be indicated clearly, with the original as well as the sales’ price. Discounts are only allowed on stock already in the shop before the sales, not on items bought in at a discount. 

Most city-centre shops will be open on Friday 6 January, the feast of the Epiphany (or La Befana as it is known in Rome), including the large suburban shopping malls which have taken an increasing amount of business from the centre in recent years, mainly due to their parking facilities.

Sales begin across all Italian regions on 5 January, with the exception of Sicily where sales commenced on 2 January.