Bulgari Hotel overlooks Mausoleum of Augustus.
Luxury jeweller Bulgari inaugurated a five-star hotel facing the newly restored Mausoleum of Augustus in the historic centre of Rome on Thursday night, following several years of works.
600 special guests attended the hotel launch in Piazza Augusto Imperatore, including Rome mayor Roberto Gualtieri and Bulgari brand ambassadors Zendaya and Priyanka Chopra Jonas.
"The opening of the Bulgari Hotel Rome represents a real milestone for us" - CEO Jean-Christophe Babin told Italian media - "It will allow us to welcome our guests in the maison's home town which has always been an inexhaustible source of inspiration for all our magnificent jewellery creations."
Bulgari Hotel Roma is housed in a rationalist-style building dating from the fascist era, built between 1936 and 1938.
Designed by Vittorio Ballio Morpurgo, the building was once the headquarters of Italy's social security agency INPS.
All roads lead back to Rome as we introduce a new hotel in the Eternal City. Built with our values in mind, the hotel strikes the perfect balance between timeless traditions and contemporary Italian design.
Stay tuned for an exciting reveal on June 9th. #BulgariHotelRoma pic.twitter.com/spY9P8iJke— Bulgari (@Bulgariofficial) June 7, 2023
The hotel building is characterised by travertine marble and is decorated with a 70-sqm mosaic by Ferruccio Ferrazzi interpreting the legendary founding of Rome.
The luxury hotel boasts 114 rooms, many of them suites, with prices reportedly ranging from €1,500 to €38,000 a night, and its rooftop terrace offers panoramic views of the city.
There will also be a restaurant run by star chef Niko Romito, as well as the Bulgari Bar, a 20-sqm swimming pool inspired by Roman baths, and a library dedicated to the history of jewellery.
The new hotel will have views over the Mausoleum of Augustus which opened partially to the public in 2021 following a major restoration funded by Italian telecommunications company TIM.
In addition to the mausoleum, the piazza is home to two Baroque churches and the Ara Pacis Museum designed by American architect Richard Meier in 2006.
Restyling works in the area around the archaeological site are ongoing.
Meet us in the Eternal City for an exciting reveal. Stay tuned for an exciting reveal on June 9th. #BulgariHotels #BulgariHotelRoma pic.twitter.com/ISZJrvlruL— Bulgari (@Bulgariofficial) June 7, 2023
Bulgari's new hotel is situated near its flagship store on the luxury shopping street Via Condotti and not far from the Spanish Steps whose restoration was financed by Bulgari in 2016.
The Rome hotel is the ninth to carry the Bulgari signature, following Milan, London, Paris, Dubai, Beijing, Shanghai, Bali and Tokyo, while the company plans to open new hotels in the Maldives and in Miami in 2025 and in Los Angeles in 2026.
The Bulgari brand has funded several major restorations in the Italian capital including the archaeological site at Largo di Torre Argentina whose works are nearing completion.
For more details about the hotel see the Bulgari website.
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Bulgari opens luxury hotel in centre of Rome
Piazza Augusto Imperatore, 17, 00186 Roma RM, Italy