Luxury Italian fashion house Fendi renews its annual Christmas toy appeal for the children of Rome's Bambino Gesù hospital, between 6 and 23 December from 17.00 to 18.00 daily.

Each day during this hour, those passing the illuminated Palazzo Fendi store in Largo Goldini will be entertained by festive acrobats and Christmas songs, and can meet Santa Claus and his elves under the snow. In the centre of the square will be a tree composed entirely of red and gold metal Baguette bags, marking the celebration of the 15th anniversary of the label's famous handbag range.

However, in addition to bringing an extra splash of Christmas fun to the centre, the project is designed primarily to help the patients of the city's Bambino Gesù children's hospital. Anyone wishing to brighten Christmas for children spending their holidays in hospital can donate a new toy (not of the stuffed variety and with a CE certificate) in Largo Goldoni from 6 to 23 December from 17.00 to 18.00.

Those who donate gifts will receive a limited edition Mini Baguette Box from Fendi in exchange.

In collaboration with the Bambino Gesù hospital, Fendi will also help to decorate a Christmas tree at the hospital located in the city's S. Paolo district.