Studio Emme
Studio Emme
Studio Emme
Orchestra dell’Accademia Nazionale di Santa Cecilia

Food waste app Too Good to Go comes to Rome

Rome residents can enjoy surplus food from Testaccio Market, Eataly and Gianfornaio bakeries.

Too Good To Go, Europe's leading app for fighting food waste, has arrived in Rome, allowing restaurants and shops to sell unsold, surplus food at reduced prices at the end of the day.

Rome customers can avail of food from the stalls at Mercato Testaccio, the Gianfornaio bakeries, the Italian food emporium Eataly, Alice Pizza, Sushi Daily, Sushi Shop, and the Carrefour supermarket chain.

The free app connects customers to nearby restaurants offering a "Magic Box" containing a surprise selection of fresh food products and meals - which cannot be sold the next day - at discounted prices of between €2 and €6.

The system shows users the location of local restaurants and stores along with a colour code: green for those with a wide availability of Magic Boxes, yellow for limited availability, and red for sold out or unavailable.

Once the venue is selected, users order their Magic Box, paying for it through the app with a credit card, Paypal or Google Pay service. Then they go to the restaurant or store during the specified time slot, display the confirmation through the app and pick up their Magic Box.

Too Good To Go stores also encourage customers to bring their own containers and bags from home to limit the use of packaging.

Established in Copenhagen in 2015, Too Good To Go is now present in 13 European countries and has more than 14 million users. In Italy the app is already active in Bologna, Florence, Genoa, Milan, Turin and Verona, and since April it has saved over 70,000 meals that would otherwise have been thrown out.

Too Good To Go is available on the App Store and Google Play.

General Info

Address Via Beniamino Franklin, 00153 Roma RM, Italy

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Food waste app Too Good to Go comes to Rome

Via Beniamino Franklin, 00153 Roma RM, Italy

Taco 724 x 450
Orchestra dell’Accademia Nazionale di Santa Cecilia
Orchestra dell’Accademia Nazionale di Santa Cecilia
Orchestra dell’Accademia Nazionale di Santa Cecilia
AUR 320x480
Acorn High  H5  1400 x 360