On Friday 30 November the Shamrock pub in Rome is holding a fund-raising party in aid of Movember, the global, month-long initiative aimed at raising awareness and funds for the cure and treatment of prostate cancer and other diseases that affect men.

Signing up fully to Movember means growing a moustache during the month of November, to help "change the face of men's health.” The movement has strong support among the world’s rugby community – viewers of the recent Italy vs Australia game in Florence will recall the Australian players' moustaches – and as such Movember has a firm following in the rugby-mad Shamrock on Via del Colosseo.

Shamrock boss and rugby player Alessandro Corbellini told Wanted in Rome: "Every November there are more and more guys coming to the pub with moustaches; I couldn't give you a precise number but can assure you that our five barmen are all "Movemberised", as are the regulars, and I'm always glad to see customers come back sporting a fine moustache."

During the Movember party, the pub, which has been involved in the initiative since 2008, will give the charity 50 cents from each drink ordered by a moustachioed customer. Donations to Movember can also be made at the Shamrock until 30 November.

The Movember movement began in Australia in 1999 and since then it has spread to South Africa, North America and Europe.