Nutella-filled biscuits go on sale in Italy
Nutella Biscuits launched by Ferrero in Italian supermarkets.
Ferrero, the Italian brand behind the Nutella chocolate-hazelnut spread, has introduced its first Nutella-filled biscuits in supermarkets across Italy.
The new product comes to the market after ten years of research and an investment of €120 million by the company which is based in the northern Italian region of Piemonte.
The Nutella Biscuits hit Italian stores following their launch several months ago in France where Ferrero already boasts of sales "three times higher than those of the first similar product on the market."
The company is confident that the Nutella-filled shortbread cookies will become 'best-sellers' in Italy and expects sales worth €80 million in the first 12 months.
Nutella has proved wildly popular since it was invented 55 years ago, and is sold in 160 countries around the world, despite controversy over its constituent ingredient: palm oil.
However the company, which also make Ferrero Roche sweets, insists that it only uses certified, sustainable palm oil which is kept apart from conventional palm oil throughout the supply chain.
The Wanted Network
Latest What's on
Latest classifieds
OIS is hiring fully qualified (B.Ed./PGCE) mother tongue English teachers in the infant and junior departments.
We are looking for an inspiring and dedicated Early Years Teacher to join our team.
We are seeking candidates who can foster a nurturing and stimulating environment where young le...
English Language & Literature Teacher
Join Our Middle School
Are you passionate about English language and literature? Do you thrive on inspiring young minds and fostering a love for reading and writing? If so, we hav...
We are looking for an English mother-tongue primary school teacher for grades 1-6.
We are looking for candidates who can provide an engaging education where children are given the...
