From 13-21 October Parco della Musica will be transformed into a Parco del Film. The Auditorium, along with Piazza del Popolo, Via Veneto and other high profile locations, will host the first Festa del Cinema in Rome. Led by veteran film-maker Bernardo Bertolucci, some 40 film buffs and 10 personalities will be judge and jury of a competition showcasing 14 films by unknown international directors. There will only be three awards: for best film, actor and actress, keeping the gala event lean and light-hearted. That said, the best film award carries a cash prize of 200,000, representing no small incentive. Unveiling the festival Romes mayor, Walter Veltroni, said it would enjoy some 9 million of commercial sponsorship. Organisers of the event, which comes only a month after the prestigious Venice film festival, say it will stand out because it will not only be a competition but will also feature workshops, meetings and behind the scenes exhibitions.